![]() “Perseverance is critical to anyone starting a business: you have to fight through all of the nos to eventually get a little momentum that will carry you forward. “When you first start a business, everyone always wants to tell you no - they tell you someone else is doing that, or we already have a similar line that we carry,” says Abrams. In a challenging time for retail, Rails proves that a great product that speaks to what the shopper wants and needs will get you everywhere. Customers want more access to what you’re making, but also to who you are and what you stand for.” “We’re trying to make steps every season to improve what we’re doing. “In the garment business, it’s hard to be 100 per cent sustainable,” Abrams admits. Style Name: Rails Connor Linen & Rayon Shirt. On SALE now A mix of clean, classic patterns enrich a super-light and breathable button-front shirt woven from a blend of linen and rayon. A new eco collection, made using organic cotton and recycled cotton, is also proving popular. Shop Rails Connor Striped Regular Fit Button-down Shirt In White/ Royal Stripe from 600+ stores, starting at 138. Fast delivery, full service customer support. ![]() Description: Connor style, slim fit button-down plaid shirt. Gisele wearing a Rails shirt at the Super Bowl in 2015 Andy Lyons // Getty ImagesĪs we move beyond the pandemic, the Rails woman has migrated to versatile dresses, slouchy tailoring and also to denim, the label’s latest new category. Shop Mens Rails Blue Size M Casual Button Down Shirts at a discounted price at Poshmark. turned out to be a good time to invest in retail as a lot of people were closing their doors, and we were one of the few people going to landlords saying we want to buy a space.” “People being in a store to feel our fabrics was super important as we evolved. “The ‘hand-feel’ of our brand is such a major component in why we’ve been successful,” says founder and LA native Jeff Abrams. And comfort is key to the brand so important, in fact, that it develops its own fabrics to create almost cashmere-like softness. RAILS Men Connor Plaid Long Sleeve Shirt Linen Sky Royal White Button Front XXL Seller Discount: 15 off 2+ Bundle 7.97 Expedited (1-3 day) Shipping on all. While other fashion companies were forced to close as a result of the pandemic, Rails benefitted from shoppers’ newfound interest in comfortable clothing - its easy loungewear, sleep sets and jumpers felt even more appealing as we worked from home. The go-to accessible label for off-duty Californian style (Cindy Crawford, Kendall Jenner and Emily Ratajkowski are all fans), Rails has gone from small start-up to a fully fledged empire sold in more than 40 countries around the world - including two new stores in London in the desirable locations of Covent Garden and Westbourne Grove. Rails Connor Royal Linen Blend Button-Up Shirt Striped Blue Size Large. Cut low in the lapel and close to the body in a light-swallowing Barathea wool, it’s a style I now personally plan on wearing throughout the entirety of December when (in the imagined words of HRH) this infernal lockdown is finally over.It takes a strong fashion brand to have survived the tests of Covid, let alone to have seen significant growth, but such is the situation Rails finds itself in. ![]() Series four of The Crown ends (spoiler alert) with the beginnings of Charles and Diana’s separation, as depicted by the latter being roundly shunned by the royal family at the annual Windsor Christmas party.Īs heartbreaking and, one assumes, fictitious as the scene is, it wasn’t so much the emotional element that pulled at my heartstrings, but rather Charles’ immaculately cut double-breasted tuxedo. Shop our effortless clothing for men and women here. With its extra-wide-peaked lapel (which makes it look as though it’s been taken straight off the rail at Anderson & Sheppard, if you ask me), the classic six-button fastening, the slim-but-not- too-slim silhouette and the fact that the jacket finishes well below the seat (which is a surefire sign that a suit has seen the business end of a tailor’s chalk), it’s a summer suit to end all summer suits. Explore our contemporary clothing collection at Rails for timeless, Californian-styled pieces for every occasion.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |